Quantitative Research

MORI has a long-standing reputation for very high quality both in data collection and in analysis, and we consider these to be foundations for our brand. Research includes:

Telephone Surveys: Effective telephone surveys are a staple of MORI’s portfolio. MORI partners with a handful of telephone-interviewing facilities that meet our standards for quality. These standards include interviewer training and monitoring, interviewer performance, supervisor staffing and quality, sophisticated computer-assisted programming, sample management and data handling capabilities, and general responsiveness. We were among the first firms to conduct ABC-audited readership surveys and have conducted many since.
Mail Surveys: Mail surveys are a solid research alternative to telephone interviewing, especially if names and addresses are available. They can be used as a standalone methodology or in conjunction with other research methodologies. Mail surveys allow greater questionnaire design flexibility, the ability to conduct more in-depth comparative analysis and allow respondents to complete the questionnaire at their own pace
Telephone Plus Mail: For 20 years we have used telephone interview and mail questionnaire designs for clients who require an especially large amount of information from respondents while retaining the ability to use standard media-usage indicators and other advantages of telephone interviews.
Online Studies: Over the past years, MORI has conducted hundreds of thousands of online interviews on a wide variety of subjects. Online surveys are not for every problem but they offer the advantage of speed and affordability. We have made considerable progress in applying weighting methods and over-sampling to provide an accurate reflection of your surveyed market. As this research method continues to evolve, you can be assured MORI will be your reliable partner in gathering actionable information.
Tracking Studies: Tracking studies are becoming increasingly prevalent because media organizations require more current information on market conditions, consumer reaction to initiatives, and related issues. Such studies can be very modest in scope, while other clients cover a wide range of issues. Another valuable form of tracking is to do before and after surveys regarding content or branding initiatives.
Panel Studies: Panel studies involve interviewing the same respondent several times over the course of weeks or months. They are particularly effective when you want to trace changes in a disciplined cause and effect basis. Panel studies require special attention, as you have to deal with issues of participant turnover and burnout, sensitivity bias, and effective incentives. MORI can effectively administer productive panel studies to provide powerful information to our clients.