|
Home:
MORI Research (Minnesota Opinion Research, Inc.) was founded in 1982 and quickly became known as a top-tier media research company. We conducted major studies in our first year for The Washington Post, Boston Globe and other major newspapers. Since then we have worked with more than 250 media organizations throughout the U.S., Canada and the United Kingdom, as well as conducting numerous nationwide studies for media trade associations.
MORI Research prides itself in being an industry leader in full-service media research. When you speak with our clients, the key theme that is repeatedly stated regarding MORI Research is our unyielding commitment to client satisfaction. This comes from our deep understanding of media issues, creativity in designing research, top quality in data collection and data processing, sophisticated and thorough analysis, and responsiveness to client needs.
In 1997, Frank N. Magid Associates (www.magid.com) purchased MORI Research to be an independent division. Magid, based in Marion, IA, was founded in 1957 and is the dominant audience research and consulting firm in the television industry, with offices in New York and Los Angeles and a worldwide client base. Magid works in almost every American television market and has divisions serving the networks, entertainment developers, and the Internet community. |
|
