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MORI Research projects are custom designed to meet our clients’ unique problems. Particular areas of expertise include:

Editorial & Audience

What is your position in the market regarding editorial content: your strengths, weaknesses, opportunities, and competitive threats?  What about particular sections or content?  We do basic audience research extremely well, but we also can go well beyond the basics to provide sophisticated and actionable market intelligence.  Learn More...

Advertising Support

Our advertising studies can provide a virtual “census” of retailing, classifieds, and media usage in your market.  We can also address particular issues such as analysis of targeted advertising categories, audience engagement with different media, comparative advertising effectiveness, and advertiser satisfaction.  Learn More...

Distribution and Consumer Marketing

Distinguishing and growing your brand in an increasingly crowded marketplace is a major challenge – and will be for the foreseeable future. Our research will help you assess current marketing, promotion, and distribution efforts, identify keys for building and retaining your audience, and track your market over time. Learn More...

Convergence - Print and Online

MORI was one of the industry pioneers in Internet research. We have conducted many studies regarding how the Internet is changing other media-related behavior. Among the many lines of analysis in our studies:  Competitive strengths and weaknesses of media websites and brands; design and usability testing; daypart issues; comparing newspaper website users with other Internet users; website content; new product and feature development. Our multi-market studies for the Newspaper Association of America in particular have drawn considerable attention in the industry. Learn More...

Strategic Segmentation

MORI has long been recognized as an industry leader in segmentation research. Our ASNE studies focused industry attention on different kinds of problematic newspaper readers. Today, we are creating more sophisticated segmentation models based on usage and perceived benefits of different media. We also are working with database providers to attach media related behavior and attitudes with household and individual targeting. We are especially excited about this leading edge work. Learn More...