Editorial and Audience

Below are some of the specialized editorial-related products in our portfolio.

Editorial ROI: We developed a more sophisticated approach to quadrant analysis that goes beyond simple satisfaction measures. The procedure identifies critical editorial content that presently drives—or doesn’t drive—readership in general and among target groups that you are most interested in.
Weak Link Detector: Are you working to improve elements of your publication that may not need fixing? MORI’s Weak Link Detector uses a straightforward methodology to pinpoint the weakest features or sections that are not delivering the intended audience.
Re-design: You need to redesign every few years to provide a fresh and more functional look. You also need to make usability a priority for regular assessment – your competitors certainly do. We have participated in many design and development projects using a variety of research techniques. The appropriate technique depends on the issues involved, the stage of the development process, and the client budget.
Zonefinder™: We developed a sophisticated procedure for identifying optimal zoning configurations based on reader interests, local travel and personal associations and also on advertising usefulness. Zonefinder is the only methodology available that successfully combines these multiple sources of information to maximize reader satisfaction with the zoning strategy.
In-Sync: Editors and those in the newsroom sometimes are accused of being “out of touch” with their markets. In our experience, editors and reporters become more engaged with the research when they actively participate in the study. The “In Sync” results often point out surprising differences—and similarities—between newspaper staffers and market adults.