Convergence - Print and Online

MORI has worked with publications, broadcast and online media companies to understand how to clearly define the value of their online presence. Our proprietary research gives media companies the edge. We help drive awareness, increase traffic, improve content and drive sales. MORI has conducted benchmark studies such as the 2002/2004 Consumer Study and the Online Daypart Study. These studies, in conjunction with the Newspaper Association of America have influenced content and advertising decisions at dozens of media companies

Internet Synergy: Does your Internet site add to your publication’s brand identity as a local information provider? Does the traditional publication enhance the profile of your website? MORI can bring promotion, branding, web-navigability and media expertise to your market to insure that your publication and Internet site are synergistic as a total information provider. MORI’s experience with diverse stand-alone sites and NAA national studies provides a global perspective of what works.
Users: MORI routinely conducts web surveys of a newspaper or magazine website that are designed to show that users of a publication’s website are a particularly attractive advertising target with respect to discretionary income, consumer purchases, and usage of the web for important consumer purchases.
Dayparting: Understanding the unique behavior of your online reader is critical. When do they want their news? Why do they come back later in the day? When should you promote shopping or entertainment or special features? MORI’s groundbreaking Daypart study set the foundation for website strategy and design. We’ll help leverage your website prime time’s to maximize your ROI.
Usability Testing: MORI will work with you to understand the always changing behavior of your online reader. We will test navigation, registration, design and utility of your site to help you site maintain its appeal and competitive advantage.