Distribution and Consumer Marketing

Below are some of the specialized editorial-related products in our portfolio.

Branding: Do you know what your brand stands for among consumers? Is your brand working for you or against you? What have your advertising, promotion or editorial initiatives done for your brand? Branding research ranges from qualitative interviews to identify brand meanings, to benchmark surveys to establish the most useful measures and the brand’s current position, to tracking surveys to assess continuity and change over time. Brand research is not to be entered into lightly; we can help you do it right.
Promotion Performance Predictor: Too often media organizations launch promotions with only a vague hope that they will be effective. MORI Research has a methodology that will allow you to test a promotion for appeal and effectiveness prior to spending valuable marketing dollars on a promotion that misses the mark.
Recent Stop Studies: There are many reasons why readers stop their subscription and a certain amount of churn can be expected in any market. However, you need more actionable information than “too busy to read.” Why have previously loyal subscribers dropped? What price points, delivery options, or service improvements will make a difference?
Service Tracking: How well does your delivery system work from the customer’s point of view? What do you know about preferred time of delivery, preferred placement, and perceptions about your customer service, courtesy and problem solving? Which factors make the biggest difference in overall satisfaction, high satisfaction, and the decision to renew? We can address these questions with a benchmark survey and follow-up service tracking studies.