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We speak at numerous conferences each year, contribute to industry publications and sit on leadership boards for several federations. We're committed to making a difference with clients and the industry at large.

Here is a list of clients who have had success using MORI services:

Atlanta Journal-Constitution:

We worked with the Atlanta Journal-Constitution in a series of studies to help them reinvent their Friday entertainment section as a youth-oriented Thursday tab emphasizing night life and other activities, and a Friday broadsheet emphasizing movies. A redesigned entertainment portal also was part of the same initiative. Among many other things, the benchmark study revealed a huge unmet need for restaurant coverage and sharp interest differences depending on certain demographics. The new tab (AccessAtlanta) included zoned restaurant and night club advertising that has brought in much new revenue. Post-launch research found the section also moved the needle on several tracking indicators.

Seattle Times:

We have worked intensively with the Times for 12 years on quite a variety of initiatives. This includes research that led to the East Side (high-tech area including Redmond) zoning; northern suburb zoning. Other studies identifying coverage enhancements targeted to particular interest or demographic groups; and an extensive segmentation that has been applied throughout the company, including modeling onto their market database.

Newspaper Association of America (NAA):

MORI was selected by NAA to produce a number of national studies concerning topics of critical importance to the industry. These include: (Online) Power Users, How America Shops and Spends, Newspaper Preprint Users, Single-copy Buyers, and Teenage Readers. All of these studies are available at NAA.org.

USA Today:

In one of our national surveys for USA Today, we found there was sufficient interest to justify splitting the daily Life section into two sections on Fridays. The Friday paper now functions as a weekend edition and has a much larger circulation than the Monday-Thursday editions.

AARP the Magazine:

We worked with AARP to fine tune their relaunched magazine (successor to Modern Maturity and My Generation). We did a series of 200 depth interviews in multiple locations around the country regarding design issues, editorial and advertising content, and positioning among segments. We found several things to adjust and also validated their segmentation strategy. Readership is strong and at last accounting the magazine had around a 20% increase in advertising sales in the past year.

Meredith:

In several surveys and online focus groups we explored new content ideas for one of Meredith's flagship magazines. We found that one idea likely would improve loyalty among certain audience segments that they are interested in but the other probably would not.

My Weekly (U.K.):

We are presently working with a women's magazine in the United Kingdom on a complete redesign and repositioning. This has included focus groups, a survey, and focus groups.

Shelby, NC, Freedom Communications:

Shelby was chosen as a test case by the Freedom chain to apply to other community newspapers. The project included town meeting-style focus groups, ideation sessions, a survey, and more focused discussions, among other steps. The goal was to better connect the paper with the community and to increase cross usage of the paper and Web site. This led to a newspaper redesign, much more interactive content online, changed formats for stories, with more reader aids, new local features, and other things.

Below is a selection of articles and presentations. If you don't find what you're looking for, contact us.